BIRTHDAY FRAGRANCE

BIRTHDAY FRAGRANCE

Client:  monosense, Ltd.
Design Company: SWATiCreative Direction: Megumi Hattori
Art Direction: Naoka Yoshida
Country: Japan

SWATi is a made-in-Japan fragrance body care brand that disseminates emotional “WANT” products along with trendy / addictive “LOOP” products. This BIRTHDAY FRAGRANCE is based on the concept “everyday is an important day for someone.” Focusing on “birthday”, a common notion to all ages, genders and hobbyists, this product touches base on the brand’s two keywords. The product design is simple: using only typography as its label. The packaging uses the same packaging material for protecting fruits: protecting the glass container inside while creating a eye-catching unique finish.

A different scent each day, BIRTHDAY FRAGRANCE offers 366 variations of original perfume made from a combination of 12 different oils and 31 different fragrances. The product also comes with 366 variations of original message cards which also functions as an “omikuji” (fortune). Perfect as a birthday present, but also recommended to be given as a gift for special occasions or important anniversaries. Look for a special scent that can be an amulet for you and your loved ones.