NORIKKO
 
 

NORIKKO

Client: Specified Nonprofit Corporation Ieshima
Design Company: Daikoku Design Institute
Art Direction: & Design: Daikoku Daigo
Country: Japan

 

This seaweed product, “norikko”, is made by aunties living on “iejima” (home islands) floating in the Seto Inland Sea. The packaging design balances the white and black in order to intuitively convey the image of the black “norikko” on top of the white rice.

 
 

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