BAUM

BAUM 

Client: BAUM
Design Company: Wataru Kumano, Shiseido Creative Division 
Country: Japan

Blessed by the forest, we take in the extraordinary power of trees to bring out your inner beauty. 

BAUM offers a new standard of luxury– a shortcut to nature where skin and mind can find relief, rejuvenation and balance. 

Inspired by the power of trees, we support healthy-looking, beautiful skin – regardless of age or gender – to bring balance to skin and mind. We do so by focusing on three key characteristics found in trees: “Water Storage”, “Growth” and “Environmental Defense”. 

Our product design is also inspired by trees and designed to fit modern, urban lifestyles. Using up cycled oak from luxury furniture production, our products promise the look, feel and quality of high-end homeware. The geometrical forms juxtapose with the natural materials, while the oak becomes richer and more unique as time goes by. In hand, the packaging provides a sense of warmth and natural beauty. 

In collaboration with leading furniture manufacturer Karimoku, our wood packaging is as ethical as it is beautiful. Using up cycled materials from Karimoku workshops, we extend the life of wood and carefully craft it into BAUM packaging. Kind on the forest and sustainable, every piece is unique, every pattern one of one. And over time, due to the nature of the wood, our packaging becomes richer and even more beautiful. With product refills available, the wooden parts never need to be replaced and can last a lifetime. A bio-based PET is partially used for our plastic bottles, and all of our glass containers are made of recycled glasses. Materials used for the outer carton packaging are FSC-certified.