AGILE COSMETICS PROJECT

Agile Cosmetics Project

Client: laboratory Inc. 
Design Company: H Inc.
Creative Direction & Product Design: Kazuhiko Hayakawa
Art Direction: Hiroka Hasegawa
Country: Japan

We are a new generation skin care brand for those who are in search of “No more imagery. Just efficacy.”

Inspired by the agile software development system, we update our products and services rapidly based on users’ feedback.  This approach enables us to always deliver the latest and best to truly improve users’ skin in the rapidly changing modern times.

We designed a total brand eco-system that embodies our authentic, honest  attitude.  Our design can fit to borderless lifestyles, delivers the necessary information, while it can be updated easily, and creates a consistent impression through various interfaces of the brand.