OBJECT INDEX

OBJECT INDEX

Client: Hotaka Co. Ltd
Design Company: Hiroaki Kawanami Design
Brand Management: Takuma Hirose
Art Direction/Design: Hiroaki Kawanami
Brand Strategy: Fuyuki Sugahara
Design Management: Miri Sano
Marketing Management: Ayaka Ishikawa
Copy Writing: Ben Davis
Package Production: Ayami Tanase, Tomoki Shiraishi
Direction of Photography: Taiki Fukao
Photography: Yohei Ono
Country: Japan

This project is a project to transmit from Japan to the world work tools for modern life, where work and residence have got so much closer to each other after Covid-19. The project seeks out unique, high-quality, cost-balanced products that fall between mass production and craft, produced by small and medium-sized companies in Japan and redesigns them into a form suitable for the modern age, delivering them to the world in laminated cardboard packages with a "specimen" motif.