graf original tea

graf original tea

Client: graf
Design Company: graf
Design : Yusuke Akai
Country: Japan

graf original blend tea series is popular for its elegant fragrance that spreads comfortably, and its pure taste that elevates your relaxing time. The delicate aroma and taste, along with its characteristics are represented by colors and markings. We offer standard classic teas as well as limited seasonal teas so you can enjoy everyday without getting bored. We recommend our products after meal, during tea time, or to be given as a souvenir or gift.

The poem illustrated on the packaging conveys the brand’s approach to scent and ambience. The body and lid uses the same type of paper, but in slightly different shades and patterns. The body uses bright white with horizontal lines while the lid uses eggshell white with vertical lines. By applying such small adjustments deliberately, we want to subtly elevate the whole look and feel of the product. The packaging is simple so that it can be used for regular production but also for collaborations with artists.