CelebiTEA
CelebiTEA
Client: Freetown Japan Co. Ltd.
Design Company: Baum Art Studio
Art Direction & Design: Taishi Nishimura
Country: Japan
A new form of tea; the concept is “casual celebrity” We wrapped Indian tealeaves in stylish aluminum sticks to propose a new type of tea. We wanted consumers to enjoy authentic tea casually. Package design concept: a slim vertical packaging that highlights the characteristics of stick tea. Using white as its base, it blends naturally into any scene. In addition, we used colors that is neutral for both men and women.
Bob Lawson
Digital Communication services, including website design, search engine optimization, social media, and content creation for nonprofit organizations, consultants, and creative entrepreneurs.
