HOUR

HOUR

Client: Atelier Scramble
Creative Direction: Yoshio Tsuda (Route Design Inc.)
Art Direction: Reiko Go (Gomarugo)
Design: Madoka Nagamoto (Lingo-co.com)
Country: Japan

HOUR is a hand-crafted natural cosmetic soap created using natural ingredients all produced in Fujimi, Nagano Japan. The name “HOUR” is an expression of a time transition that flow throughout the town of Fujimi. The changing of the seasons and scenic beauty of the natural environment, the richness in growth of wild plants and herbs, and the life of the locals who lives along with it. The area is filled with the richness in time.

We carefully select the ingredients sustainably sourced from our local environment such as “honey” produced by local high school students, “sunflower oil” by the team of local women who support the cultivation of abandoned field, and “rose water” organically grown in the local field. We then take these time consuming material and tenderly craft them into our product using cold-process method. 

With our product, our wish is to make the moment of your daily life become a rich experience than before.