JapanTOPAWARDS ASIAOthers, 2020, Wood, Typography, Winners

TO&FRO Sewing Set

JapanTOPAWARDS ASIAOthers, 2020, Wood, Typography, Winners
TO&FRO Sewing Set
 
 

TO&FRO Sewing Kit

Client: TO&FRO, Kajirene Inc.
Design Company: Kajirene Inc.
Brand Manager: Tetsuya Sunayama
Country: Japan

 

A sewing set that achieves the brand concept of “lightweight” and “compact”. At first glance, it looks like a toy, but it’s a small sewing box in collaboration with meboso hachirobe shoten; a long established needle manufacturer that has been manufacturing sewing needles and kagakebari since 1575. The high quality needles created by the first generation hachirobe are given the name “meboso” (thin) by the lord. This needle has a finer tip: it passes through fabrics smoothly and does not damage the fabric easily.

This is a set of 5 needles, scissor, needle threader, 2 color threads and a pincushion in a paulownia box. There is a magnet on the back of the paulownia box lid so that one never loses his/her scissor. It is a reassuring item that responds to accidents and sudden buttoning while traveling.