Juicy+就C Liquid Apple
Juicy+就C liquid apple
Client: Juicy+就C
Design Company: Xi'an Gaopeng
Creative Direction & Art Direction: Gao Peng
Design: Gao Peng , Yaqiong Zhou
Illustration:Yaqiong Zhou
Renderings: Longyuan Zhang
Country: China
The Juicy+ brand focuses on natural concepts, and liquid apple is one of its many products, which are mainly aimed at young people. The raw materials of this product are extracted from pollution-free fruit essence from Shaanxi, the core apple-producing area in China. It is packed in a portable small bottle cap, and customers can mix it with drinking water after purchasing.
The cube body packaging box of this product adopts a three-dimensional seamless splicing method, which integrates natural elements such as "hummingbird, butterfly, bee, apple" and the like into it to form a picture, reflecting the characteristics of the product while ensuring that the six individual small pictures of the cube body box are different, thus making the product packaging more interesting. The shape of the outer packaging box of the product directly draws lessons from the outer packaging form of the fruit box, and the interesting picture composed of the small inner box can be directly seen through the hollowed-out part of the outer packaging.
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