Here!Sod T-shirt

Here!Sod T-shirt

Client: Here!Sod
Design Company: Prompt Design
Creative Direction: Somchana Kangwarnjit  
Art Direction: Passorn Subcharoenpun
Design: Chidchanok Laohawattanakul, Mathurada Bejrananda 
Country: Thailand

Here!Sod created a new line of t-shirts in simple yet distinctive packaging resembling produce / products found in your average supermarket.

Each shirt is custom packaged - for example, to resemble a piece of meat or a cold beverage. Although the packaging is simply novel, it creates a fun and engaging shopping experience for the consumer.

The unique packaging creates instant brand recognition which generated a large volume of word-of-mouth advertising.