Pure GUMMY






Pure GUMMY
Client: KANRO CO.,LTD.
Design Company: HAKUHODO Inc.
Executive Creative Director: Ken Funaki (HAKUHODO Kettle Inc.)
Creative Director / Copy Writer: Koji Nozawa (HAKUHODO Inc.)
Art Director: Yuki Tokuno (TBWA\HAKUHODO Inc.)
Country: Japan
"Pure gummy" is a popular product at our company and has been endorsed by a wide generation since its release in 2002. The product's distinctive feature — the "sour powder", and its fruity flavour that spreads the more you chew the "fruit flesh texture", gives a sweet and sour deliciousness and a refreshing moment. For our customers to experience this feeling even further, we've freshly renewed its flavour and packaging in 2017."

Digital Communication services, including website design, search engine optimization, social media, and content creation for nonprofit organizations, consultants, and creative entrepreneurs.