Nameless Paints
Nameless Paints
Client: KOKUYO Co., Ltd.
Design Company: DENTSU INC.
Art Director: Yusuke Imai
Copywriter: Ayami Moteki
Country: Japan
"Paints with unnamed colours.
An intuitive expression of how blending the three primary colours cyan, magenta and yellow in different combinations and quantities can create a variety of colours. By eliminating assigned names to colours, preconceived notions such as "leaves are green" are removed, and draws out our creativity to create our own colours."
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