Dear, Klairs Mid-day Blue Sun Lotion

Dear, Klairs Mid-day Blue Sun Lotion

Client: Wishcompany Inc. (Dear,Klairs)
Design Company: Wishcompany Inc.
Senior Designer: Minhee Kim
Country: South Korea 

"An addition to the best selling Midnight Blue Calming Cream, the Mid-day Sun Lotion was designed to be used during the day to block the sun's UV rays and reduce heat-induced irritation. Whereas, the Midnight Blue Calming Cream is meant to be used at night to help alleviate irritated skin.

Since the Mid-day Blue Sun Lotion is used in the daytime, we selected the base color to be white and the Midnight Calming Cream to be black to match the nighttime theme.

The Blue sun lotion has three characteristics, the cool blue color, cooling effect, and non-oily texture. The formula that makes the product blue is the guaiazulene. This is the main ingredient that goes into the Klairs Blue line products, including the Mid-day Blue Sun Lotion. When used, the product is not oily and provides a cooling effect onto the skin.

The main features of these two products can be seen through the package design. I expressed the cooling and refreshing feeling by making the tube color gradients from light blue to white. The gradient feature also presents the how smooth the texture of the product.

* The ingredient guaiazulene is used to restore the skin quickly and effectively."