ASKUL Alkaline Battery Standard
ASKUL Alkaline Battery Standard
Client: ASKUL Corporation
Design Company: Stockholm Design Lab
Creative Direction: Björn Kusoffsky
Art Direction & Design: Fredrik Neppelberg
Country: Japan
Quality upgrade requires design update - evolutional and iconic battery design was redesigned to express its upgrade in quality. New design yet still keeping the core essentials; simplicity, color coding, bold graphics, and easy navigation. Iconic, simple, yet bold graphic of numerals define the size of the product in an intuitive way like before. This new playful color scale will communicate the improved performance of a battery yet create a distinctive difference from the high-performance series - white base color indicates standard battery series and colored numerals creates easy navigation.
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