Rika Eguchi

Rika Eguchi

Artist & Art Director

Japan

Besides working as an Art Director, Rika Eguchi is also an artist, regularly presenting works internationally. Creator of picture book “Pan no Osama” (King of Bread), published by Shogakkan, she works in a diverse range of fields: from advertisements to art and product design. Major works include the 2016 commercial for “PEACH JOHN”, a lingerie brand, and visual branding for global brand “KOE”, mobile phone design. Other projects include commercial direction for Softbank’s “PANTONE 6”, campaign “TBS6Chen!” for a major television network in Japan, total direction for “Docomodake Art Exhibition”, which was held in both New York and Tokyo, fashion advertisements for PARCO and Laforet, and AKB48, as well as designing photobook “Yuka Gravure & Body”, and artworks for musicians Chara and Kaela Kimura.

Awards include Gold for D&AD, Gold for Spikes Asia, Good Design Award, Kids Design Award, Bronze for Adfest, 3rd place for Picture book selected by the city’s bookstore Award, JAGDA Newcomers Award, 4th place for LIBRO Picture Book Grand Prize, amongst many others.