TaiwanTOPAWARDS ASIABeverage, 2020, Aluminum, Typography, Patterns, Winners, Metallic

Taiwan Beer with Green Tea Flavor

TaiwanTOPAWARDS ASIABeverage, 2020, Aluminum, Typography, Patterns, Winners, Metallic
Taiwan Beer with Green Tea Flavor
 
spring-green-beer-05.jpg
 

Taiwan Beer with Green Tea Flavor

Client: Taiwan Tobacco & Liquor Co.
Design Company: Empty Quarter Workshop
Art Direction & Design: Hsing Kai Peng
Country: Taiwan

 

Taiwan Beer limited edition Spring 2018. A cloudy beer with roasted Japanese green tea - experience the rich aroma and taste. I used the cylindrical shape of the can to create a full-angle visual space. Stepping away from the standard front and back visual and the traditional beer packaging label, this packaging reads like a scroll. It explores the contemporaneity of the East, and the commercial visual language unique to Asia.