STOCK

STOCK

Client: STOCK NYC
Designer: STUDIO NEWWORK
Country: New York / Japan

Established in 2011 and headquartered in the heart of New York City, STOCK offers a unique and global perspective on men's style. At the online store and the retail space in Ishikawa, Japan, STOCK strives to curate a mix of best international menswear, beautifully crafted products, and the latest New York fashion trends and lifestyle.

STUDIO NEWWORK was assigned to create the brand identity system including logo, stationery, packaging, hang tag, gift box, shopping bag, and e-commerce website. The logotype was custom designed in bold, timeless sans-serif typeface with unique trimming in letter T and K, geometric letter O with perfect circle outer edge. The use of black frame is clean and consistent for a flexible packaging treatment and for the ease of navigation on the website. Primary colors are simply black and white, and a secondary color palette is complementary. It warms up the thoroughly clean presentation on e-commerce website and in store interior.

Quality lies not only in just delivering fine products from all over the world but in serving customers sincerely and attentively. Even with online purchase, STOCK puts quality first with friendly owner's notes on a message card with each purchase. STOCK's clean aesthetic with warmhearted service contributes to their appeal.