SIDE PLAN

SIDE PLAN

Client: SIDE PLAN select shop
Design Company: YUF STUDIO
Creative Direction/Art Direction/Design: YE YUFAN
Country: Taiwan

Objects are single sides of our daily lives, and should be put together with pieces from different angles. We selected items from several stylish and playful Korean lifestyle brands, hoping to establish our charm with unique lifestyle product combinations.

In the design concept, the logomark composed of S and P is used to disassemble the semi-circular and rectangular shapes, and then extend a variety of cute pattern symbols. At the same time, it’s designed as a brand sticker, which is suitable for flat cards and shipping boxes. The select shop brand needs to carry a variety of product styles, and it’s difficult to use a single size or specification for packaging. It’s also hoped that the most basic kraft carton has a variety of possibilities through stickers. The consumers receive different colors and patterns for each product. This combination can’t only use the shape but also create a visual highlight, creating a unique and lively brand personality.