MITSUKOSHI HANA-HIRAKU
Mitsukoshi Hana-Hiraku
Client: Isetan Mitsukoshi Ltd.
Design Company: Ken Okamoto Design Office inc.
Art Director / Designer: Ken Okamoto
Art Work: Genichiro Inokuma
Calligraphy: Takashi Yanase
Country: Japan
A design renewal for the plastic shopping bags used at department store Mitsukoshi.
Handled by Genichiro Inokuma and Takashi Yanase, "Hana Hiraku" is a wrapping paper loved for over 50 years, which we disassembled to extend its design motifs to the various sizes of the plastic shopping bags.
Digital Communication services, including website design, search engine optimization, social media, and content creation for nonprofit organizations, consultants, and creative entrepreneurs.