Laneige Lipcard
Laneige Lipcard
Client: Amorepacific Laneige Design Team
Design Company: Studio Double-D
Art Direction: Park, So Yeun (Amorepacific) / Huh, Minjae (Studio Double-D)
Designer: Kwon Boram / Kwon Minji (Studio Double-D)
Country: South Korea
The Lip Cards are fun items which customers can easily try so they can find their best colors. The cards are designed to induce purchases not only for personal use but also as gifts, so blister pouches is wrapped in envelope-style sleeves. There are four lip colors, and each one comes with fun, entertaining phrases to deliver the “Youthful Spirit” of Laneige.
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