La Cantine
La Cantine
Client: Maruha Nichiro Corporation
Design Company: GK Graphics Incorporated
Art Director: Maki Okabe
Designer: Yumiko Kakizaki
Country: Japan
La Cantine is the a food brand that promotes new lifestyle. For a long time, canned food is established in the market as a preserved food, including canned mackerel in the Japanese market.
La Cantine was developed with the concept of "to enjoy casual French cuisine at home". The packaging was inspired by the tablewares that decorate the kitchen and table, at the same time to project a fun and happy mood even when stocking up.
The concept of La Cantine has been widely accepted, especially the young generations, to be used as gifts and other purposes.
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