Kirin moogy
Kirin moogy
Client / Design Company: Kirin Beverage Company Limited
Creative Director / Art Director/ Designer:
Mana Terashima, Kaede Endo, Hiroko Mizukami
Country: Japan
"Kirin moogy - A Hearty Barley Tea with Ginger and Herbs
“moogy” is more than just a thirst quencher. It’s a blended barley tea designed to be part of your everyday life ― giving you comfort and a hint of happiness.
This tea, marketed through EC sites, aims to win the support of women in their 20's-40's who are busy looking after their children or out in the business world.
A blend of roasted barley, ginger, chamomile, and lemon grass, “moogy” supports women who spend their time in air-conditioned environments.
Unlike ordinary bottled drinks, “moogy” does not address any product message in texts on its bottle packages. Instead, sixteen different bottle designs are available, each filled with a unique hand-drawn textile-like pattern which can be coordinated with your outfit and your mood of the day. It even turns into a little interior in your room after drinking.
“moogy” is more than just a thirst quencher. It’s a brand new tool to express yourself, designed to be part of your everyday life."
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