JapanBob LawsonWinners, Food, 2018, Paper, Illustration, Soft Neutral

KAORI HONOKA & MOTTA PUDDING

JapanBob LawsonWinners, Food, 2018, Paper, Illustration, Soft Neutral
KAORI HONOKA & MOTTA PUDDING
 
 

Kaori Honoka & Motta Pudding

Client: Kaori Honoka
Design Company: Kyo2 Design Inc.
Design: Kyosei Shimmyo
Country: Japan

 

The product name, KAORI HONOKA, derives from the confectionary factory also named “Kaori Honoka”. The other product name, MOTTA PUDDING, which literally translates to “hand-held pudding”, was invented after the factory’s best seller item, “Bokujo Pudding”.

I was involved with designing the brand and packaging. I used cute illustrations as a dual function: to explain the product and catch the eyes of consumers. The gentle pastel colors also convey the “lightness” and “softness” of the products.

 
 

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