HOROHORO CHOCOLATE
Horohoro Chocolate
Client: MALEBRANCHE Cacao 365 Gion store
Design Company: Ken Miki & Associates
Art Director: Hiroko Kawauchi
Designer: Ken Miki
Country: Japan
"It melts delicately in your mouth like Japanese sugar confectionary. Gentle; yet with a rich flavor. Malebranche Chocolatier was made in hope that people would enjoy the flavors of the carefully selected ingredients from Kyoto. Our original recipes is what makes it so delicious. Although there were many difficulties, we carefully repeated our trials since the very beginning, and took two years to finally find this texture and flavor.
The five flavors include variations such as "Raw Sugar and Black Seven Spices", made from Gion "Hararyoukaku"'s Black Seven Spices with a rice-like raw sugar, "Yuzu", which uses yuzu from Kyoto's Mizuo, white chocolate, and pieces of candied yuzu peel. Each taste aims to have a different texture and flavor. The shape of the board is made to look like the townscape of the Kyoto city area, with the letters "Kyoto" accentuated; the flavors and arrangement expressing a sense of the city. Like a chocolatier of Kyoto Gion, the package looks like the face of a Maiko san (apprentice geisha). When taking off the rubber band from the package, it reveals its form as things that imagines Kyoto: the mark for Malebranche, or of the five story pagoda.
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