Gentle box: board-paper of expectation

Gentle box: board-paper of expectation

Client: Heiwa Paper Co., Ltd
Design Company: artless Inc. 
Art Director and Designer: Shun Kawakami
Country: Japan

"This is a paper sample product called Gentle Box. To capture this product as artwork the designer used off set print with a wide color variation for three individual boxes. They also designed a bigger box in a fashion that allowed all the smaller boxes to fit into it. It features embossing and a die cut font design. Three individual boxes were created in a way that expands the imagination of its users and evoke values. It is certain that with this design it will entertain users of Gentle Box at the same time while selecting paper samples. Print results were developed by embossed, die cut and offset print such as silver, gold, fluorescent yellow, fluorescent pink, and fluorescent green; they nicely tell the feeling of the textures and color development to the users."