Fly Me To The Moon(Yokan Fantasia “Fly Me to The Moon”)

Fly Me To The Moon(Yokan Fantasia “Fly Me to The Moon”)
 
 

Fly Me To The Moon(Yokan Fantasia “Fly Me to The Moon”)

Client: Nagatoya Honten Co., Ltd.
Design Company: Yoichi Honda Design Office
Creative Direction: Shizuka Suzuki
Art Direction & Design: Yoichi Honda
Japanese Illustration: Reika Masuda
Country: Japan

 

Created from the desire to have more people enjoy traditional Japanese confectionary, Fly Me To The Moon is a new type of yōkan that integrates traditional manufacturing methods with modern taste and design of today. As a new way to enjoy Japanese sweets, cutting and diving the product depicts a perfect fusion of Japanese and Western style, along with the story of a blue bird that gradually stretches its wings and a landscape with a moon that slowly changes from crescent to full. The illustration and imagery was drawn by a Japanese artist, Reika Masuda. Using such motifs as characters to create a fairytale-like story evokes a certain level of expectation but also interaction, conveying a deeper worldview. Having the same title as Frank Sinatra’s jazz piece creates a more complex fun.

 
 

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