Demi.Bai Package design

Demi.Bai Package design

Client: Demi.Bai
Design Company: Workbyworks.studio
Art Direction: Han Gao
Design: Han Gao
Photography: Shilu Wang
Country: China

Démi Bai is built on a small, inventive team creating innovative fragrances; its hand cream line includes Blackberry and Coffee, Bergamot and Saffron, and Chamaecyparis and Obtusa. Looking for an “experimental” but “calm, sophisticated” new design direction, with a peaceful, pared-back approach.

The color palette has been chosen from a range of raw colors from natural, but “abrasive” materials, aligning with the “bitter” and “mysterious” aesthetics of Démi Bai. The use of cold greys and grainy metallics suggests a harshness.