Additive Free Hand Soap
Client: Shabondama Soap Co.,Ltd.
Design Company: DENTSU KYUSHU INC., AD-PASCAL INC.Creative Direction & Art Direction: Takao Ito
Design: Megumi Ohtsu
Country: Japan
This additive free hand soap was developed based on the concept of “friendly to the skin, strict against dirt”. The hand soap design can be recognized and understood at a glance. From adults to children, in public spaces such as schools or offices, we want to lead and promote the act of washing hands. We also wanted the design to standout on market shelves. The bottle has a simple and stable form; with a large nozzle, it produces fluffy foam with just one push. We aim to create soaps that can be used everyday for a long time.
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