100% WHOLE WHEAT BREAD

100% WHOLE WHEAT BREAD

Client: KING PAN Co-op
Design Company: STUDIO DETAILS INC.
Creative Direction: Tomoatsu Hattori
Art Direction & Design: Mari Ando
Country: Japan

Made with 100% whole wheat flour, we use original and unique manufacturing methods to make our product easier to consume. Taking inspiration from freshly baked breads, we’ve created a logo that conveys “gentleness” and “warmness”. And by creating a simple packaging design, we aim for our product to be placed on your dining table as “a delicious and nutritious bread for everyday.” The 100% whole wheat bread series comes in three variations: pan loaf, hotdog bun and dinner roll. They are available at KANESUE and FELNA, local supermarkets in Aichi Prefecture.